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          <td align="center"><h1 style="color:#05006C">IT行业：家电下乡扩及PC对A股公司利好有限</h1></td>
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          <td align="center" height="30"><a href="http://www.gushi888.com">www.gushi888.com</a>&nbsp;&nbsp;2009年01月08日 13:20&nbsp;&nbsp;银华投资&nbsp;&nbsp;</td>
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          <td align="left" class="px148" id="__content">　　1．事件国务院办公厅最新发布了关于搞活流通扩大消费的意见，提出全面推进家电下乡工作，从2009年2月1日起，将家电下乡从12个省推广到全国，同时把电脑新加入到家电下乡政策补贴范围。<br />
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　　2．我们的分析与判断国务院文件中，以前家电下乡只涉及传统家电产品，现在扩大到PC。商务部还将出台进一步的实施细则，至于补贴标准我们估计还将按照较早时制订的彩电、手机的比例，即按产品销售价格的13%给予补贴。<br />
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　　依据中国数字鸿沟报告，2006年城市居民家庭每百户拥有计算机47.2台，比上年增长5.7台，农村居民家庭每百户拥有计算机2.7台，比上年增长0.6台，城市居民家庭计算机拥有量是农村的17倍。<br />
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　　中国PC的主要市场在城市，我们估计农村市场所占销量的份额约为10%，所占销售额的份额不到8%，因此启动农村市场对于整体市场推动有限。再者在农村传统家电尚未普及，对于PC的需求将更为延迟。因此目前的政策尚不能使农村PC市场立即启动，特别地，我们认为农村PC市场的启动要滞后于其他传统家电产品。</td>
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<tr valign='top'><td width='15'><font size='2'>·</font></td><td class=px148 align=left><a href='http://www.gushi888.com/090108/140,1435,5313488,00.shtml' target='_blank'>房地产：政策放松力度加大 重点城市成交回升</a></td></tr>
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成都银华执业证券分析师<br />
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